Experiential Marketing

Experiential Marketing

We assist your company in developing imaginative and engaging concepts for your marketing programs and bring them to life. With our “turn-key” approach, we provide all facets from inception through implementation.

What we do

Concept development & program creative
Program management & logistics
Customized branding on vehicles / signage
On-site management & brand ambassadors
On-site hospitality and talent
Retailer relations & representation

FinePix Mobile Digital Vehicle

Create a unique prototype exhibit vehicle to tour across the USA & parts of Canada educating retailers, consumers and media on the ease & benefits of printing & sharing from Fine Pix Digital Cameras.

Our Actions:

  • Assist client with concept development
  • Source, hire manufacturer & provide direction
  • On-site management & brand ambassadors
  • Kickoff dinner – Laser show for a sales force
  • Provide tour logistics & crew support vehicle  
  • Hospitality services at select locations
  • Weekly interior merchandising & maintenance
  • Create premium related giveaways
  • Provide on-site sales

Major League Baseball Photo Days

NIKE Mobile Retail Vehicle

Target/Nascar Retail Store Tour

Through a nationwide retail promotion, we teamed with MLB clubs to host Photo Days at 25 MLB ballparks. Fans were provided rare access to fields before games to meet & take photos of their favorite players. Additionally, Fuji’s VIP guests watched the game in each club’s suite which included hospitality services & baseball themed goody bags.

NIKE sponsors numerous sporting events each year and they wanted a mobile marketing sales tool that would provide an impressive on-site presence with the capabilities of conducting retail sales and displaying their product lines.

Our Actions:

  • Assist client with concept development
  • On-site management & train local retail forces
  • Manage tour logistics & crew support vehicle  
  • Vehicle maintenance (interior & exterior)
  • Weekly re-merchandising of interior for new sporting events
  • Weekly inventory counts & product ordering/receiving
  • Provide on-site sales tools and assistance

Target is a major NASCAR sponsor and wanted to acquire maximum exposure for their stores by having fans visit them during and after NASCAR week. The objective was to create an interest to get these fans to stores. We created and implemented a picture taking event where Target’s customers had the opportunity to actually sit in the Target race car as well as having their photos taken in the car to take home with them. For five years, the program toured 20 of the 33 cities where NASCAR events took place. All of the stores reported an increase in store traffic and purchases.

Our Actions:

  • Tour concept & creation
  • Logistics & tour transportation teams for trailers & race cars
  • On-site management & brand ambassadors
  • Produce Target Headquarters sales meeting with drivers
  • Design & create specially designed photo frames